Created by the continuous feedback of a "student-tested faculty-approved" process PROMO 2e delivers a visually appealing succinct print component tear-out review cards for students & instructors & a consistent online offering with Course Mate that
Includes:: an e Book in addition to a set of interactive digital tools all at a value-based price & proven to increase retention & outcomes PROMO 2e is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion & give students a glimpse into the industry & the challenges it faces