The fully updated eighth edition of ' Principles & Practice of Marketing' continues to provide a contemporary & modern introduction to marketing With a renewed focus that covers the importance of customer value alongside the 4P's this authoritative text provides students with a core understanding of the wider content & latest approaches taking place within marketing A range of exciting new resources & international examples bring marketing to life Key New Features Include a brand new chapter on ' Relationship Marketing' Brand new ' Marketing in Action' & ' Mini Cases'; newly updated structure to focus on the importance of Customer Value; fully revised & updated pedagogy including refocused recommended readings at the end of each chapter allowing you to expand your knowledge; & new Ad insight boxes including active QR codes to keep you up-to-date with the latest Marketing campaigns & examples ...

From the basic knowledge & skill sets of a sport manager to the current trends & issues in the sport management industry the Fifth Edition of this best-selling text provides the foundation for students as they study & prepare for a variety of sport management careers The authors all well-known sport industry professionals show students how to apply their new knowledge & skills to any segment in the sport industry from high school to the international arena Principles & Practice of Sport Management Fifth Edition continues to offer historical perspectives as well as thoughts about current & future industry issues & trends It has however undergone substantial content updates in every chapter including the inclusion of new developments or managerial approaches happening in the sport world as well as the addition of new chapters on new media in sport & club management
- New full color design & art program- Contains practical advice on how virtual communitites & social networks can affect the job search process- Provides updated information on salaries in professional sports-

Includes:: sections on evaluating coaches programmatic goals ethics finances & marketing as they relate to youth sports- Contains more in-depth coverage of disabilities in sports- New & updated content on the growing safety concerns related to concussions in youth sports through professional sports & within the NFL- New discussion of the ethical & legal implications of the Jerry Sandusky case- Current Issues section updated with new material on event security & the Boston Marathon bombings


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Designed to engage inspire & challenge students while laying out the fundamentals of the craft Principles of American Journalism introduces readers to the core values of journalism & its singular role in a democracy From the First Amendment to Facebook the new & revised edition of this popular textbook provides a comprehensive exploration of the guiding principles of journalism & what makes it unique the profession's ethical & legal foundations;its historical & modern precepts;the economic landscape of journalism;the relationships among journalism & other social institutions;the key issues & challenges that contemporary journalists face Case studies exercises & an interactive companion website encourage critical thinking about journalism & its role in society making students more mindful practitioners of journalism & more informed media consumers ...

A renowned biodynamic expert Klett provides a fascinating overview of the history of agriculture then goes on to discuss the practicalities of spray & compost preparations & the philosophy behind them This is essential reading for any biodynamic gardener or farmer who wants to understand the background to core biodynamic techniques Based on keynote talks given by Manfred Klett at Biodynamic Agricultural Association conferences ...

Building on the best-selling tradition of previous editions Principles of Biomedical Ethics Seventh Edition provides a highly original practical & insightful guide to morality in the health professions Acclaimed authors Tom L Beauchamp & James F Childress thoroughly develop & advocate for four principles that lie at the core of moral reasoning in health care respect for autonomy nonmaleficence beneficence & justice Drawing from contemporary research-and integrating detailed case studies & vivid real-life examples & scenarios-they demonstrate how these prima facie principles can be expanded to apply to various conflicts & dilemmas from how to deliver bad news to whether or not to withhold or withdraw life-sustaining treatments Illuminating both theory & method throughout Principles of Biomedical Ethics Seventh Edition considers what constitutes moral character & addresses the problem of moral status what rights are due to people & animals & when It also examines the professional-patient relationship surveys major philosophical theories-including utilitarianism Kantianism rights theory & virtue theory-and describes methods of moral justification in bioethics Ideal for courses in biomedical ethics bioethics & health care ethics the text is enhanced by hundreds of annotated citations & a substantial introduction that clarifies key terms & concepts NEW TO THE SEVENTH EDITION Ch 1 A clarified & more concise treatment of the common morality & its distinction from both particular moralities & the broad descriptive use of the term "morality" Ch 3 New sections on degrees of moral status & the moral significance of moral status Ch 4 A revised section on the therapeutic use of placebos & expanded coverage of theories of autonomy & information-processing issues Ch 5 New material on historical problems of underprotection & recent problems of overprotection in human subjects research Ch 6 A new section on expanded access & continued access in research & a relocated & integrated discussion of surrogate decision making for incompetent patients Ch 7 A distinction between traditional theories of justice & more recent theories like capabilities & well-being Ch 8 A new section on clinical ethics & research ethics Ch 9 A whole new section on virtue theory which expands the account from Ch 2 of the previous edition & on rights theory Ch 10 An extended & more in-depth discussion of the authors' theory of method & justification in bioethics A new Companion Website at wwwoupcomusbeauchamp featuring suggestions for effectively using the book in the classroom possible syllabi & examination questions additional readings useful exercises & cases for discussion ...

Principles of Comparative Politics offers the most comprehensive & up-to-date introduction to comparative inquiry research & scholarship In this thoroughly revised Third Edition students now have an even better guide to cross-national comparison & why it matters The new edition retains a focus on the enduring questions with which scholars grapple the issues about which consensus has started to emerge & the tools comparativists use to get at the complex problems in the field Updates to this edition include a new intuitive take on statistical analyses & a clearer explanation of how to interpret regression results; a thoroughly-revised chapter on culture & democracy that

Includes:: a more extensive discussion of cultural modernization theory & a new overview of survey methods for addressing sensitive topics; & a revised chapter on dictatorships that incorporates a principal-agent framework for understanding authoritarian institutions Examples from the gender & politics literature have been incorporated into various chapters & empirical examples & data on various types of institutions have been updated The authors have thoughtfully streamlined chapters to better focus attention on key topics

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Practice the Computer Security Skills You Need to Succeed!40 lab exercises challenge you to solve problems based on realistic case studies Step-by-step scenarios require you to think critically Lab analysis tests measure your understanding of lab results Key term quizzes help build your vocabulary Labs can be performed on a Windows Linux or Mac platform with the use of virtual machines In this Lab Manual you'll practice Configuring workstation network connectivity Analyzing network communication Establishing secure network application communication using TCPIP protocols Penetration testing with Nmap metasploit password cracking Cobalt Strike & other tools Defending against network application attacks including SQL injection web browser exploits & email attacks Combatting Trojans man-in-the-middle attacks & steganography Hardening a host computer using antivirus applications & configuring firewalls Securing network communications with encryption secure shell (SSH) secure copy (SCP) certificates SSL & IPsec Preparing for & detecting attacks Backing up & restoring data Handling digital forensics & incident response Instructor resources available This lab manual supplements the textbook Principles of Computer Security Fourth Edition which is available separately Virtual machine files Solutions to the labs are not included in the book & are only available to adopting instructors ...

A foundational text that offers a rigorous introduction to the principles of design

Specification modeling & analysis

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Data is a valuable corporate asset & its effective management can be vital to success This professional guide covers all the key areas of data management including database development & corporate data modelling The new edition covers web technology & its relation to databases &

Includes:: material on the management of master data 276 pages Gordon Keith

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This second edition of Principles of Diabetes Care contains up-to-date evidence-based clinical information for all health professionals who are involved in care partnership & promotion of self-management & decision-making skills with people with diabetes The focus is on diabetes prevention partnership working recognising diabetes distress embracing & using NICE guidance ineffective practice Each chapter has been updated to give a easy to use guide for those working alongside people experiencing diabetes ...