LIFE IS A ZERO-SUM GAMEPredatory Thinking is a masterclass in how to outwit the competition in ordinary life as well as in business It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter creative director & founder of some of London's most high-profile advertising agencies Drawing on Eastern & Western philosophy & colourful characters from Picasso & Socrates to Warren Beatty this book represents a lifetime of wisdom learned at the creative cutting edge'A brilliant advertising copywriter & a great team leader His ideas are equally applicable to writing a novel making a film launching a product managing a football team instituting life changes & any activity you can imagine Genius' Sunday Times