Post-Truth: Peak Bullshit - And What We Can Do About It

Product Description

'A Malcolm Gladwell-style social psychologybehavioural economics primer' Evening Standard Low-level dishonesty is rife everywhere in the form of exaggeration selective use of facts economy with the truth careful drafting
- from Trump & the Brexit debate to companies that tell us 'your call is important to us' How did we get to a place where bullshit is not just rife but apparently so effective that it's become the communications strategy of our times? This brilliantly insightful book steps inside the panoply of deception employed in all walks of life & assesses how it has come to this It sets out the surprising logic which explains why bullshit is both pervasive & persistent Why are company annual reports often nonsense? Why should you not trust estate agents? & above all why has political campaigning become the art of stretching the truth? Drawing on behavioural science economics psychology & of course his knowledge of the media Evan ends by providing readers with a tool-kit to handle the kinds of deceptions we encounter every day & charts a route through the muddy waters of the post-truth age