' Be short be simple be human' When Sir Ernest Gowers first wrote Plain Words it was intended simply as a guide to the proper use of English for the Civil Service Within a year however its humour charm & authority had made it a bestseller Since then it has never been out of print Six decades on writer Rebecca Gowers has created a new edition of this now-classic work that both revises & celebrates her great-grandfather's original Plain Words has been updated to reflect numerous changes in English usage yet Sir Ernest's distinctive witty voice is undimmed & his message remains vital our writing should be as clear & comprehensible as possible avoiding superfluous words & cliches
- from the jargon of 'commercialese' to the murky euphemisms of politicians In a new preface this edition draws on an extensive private archive previously hidden away in family cupboards & attics to tell the story behind a book that has become an institution the essential guide to making yourself understood