
Persuasion Ethics Today explores persuasive communication in the fields of advertising promotions public relations & integrated marketing communication & is designed for course use in advertising curricula Ethical questions have become increasingly important in today's media landscape & issues of regulation privacy & convenience are the subjects of heated debate among consumers industry professional policy makers & interest groups With the explosion of social media mobile devices tracking technologies & behavioral targeting the ethical issues about persuasion continue to increase in importance This book's goal is to offer a broad introduction to the ethical standards challenges understanding & decision-making strategies involved in the practice of persuasion Persuasion Ethics Today links real world persuasive communication activities to fundamental philosophies of ethics It also offers tools for students & practitioners to engage with ethical dilemmas in a systematic way & jumpstart debates about the right ethical choices in an increasingly complex media & social environment