Is your business looking out? The world today is drowning in data There is a treasure trove of valuable & underutilized insights that can be gleaned from information companies & people leave behind on the internet
- our 'digital breadcrumbs'
- from job postings to online news social media online ad spend patent applications & more As a result we're at the cusp of a major shift in the way businesses are managed & governed
- moving from a focus solely on lagging internal data toward analyses that also encompass industry-wide external data to paint a more complete picture of a brand's opportunities & threats & uncover forward-looking insights in real time Tomorrow's most successful brands are already embracing Outside Insight benefitting from an information advantage while their competition is left behind Drawing on practical examples of transformative data-led decisions made by brands like Apple Facebook Barack Obama & many more in Outside Insight Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making & offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset & processes