Creativity is critical Out of Our Minds explores creativity its value in business its ubiquity in children its perceived absence in many adults & the phenomenon through which it disappears & offers a groundbreaking approach for getting it back Author Sir Ken Robinson is an internationally recognised authority on creativity & his TED talk on the subject is the most watched video in TED s history In this book Sir Ken argues that organisations everywhere are struggling to fix a problem that originates in schools & universities Organisations everywhere are competing in a world that changes in the blink of an eye they need people who are flexible enough to adapt & creative enough to find novel solutions to problems old & new Out of Our Minds describes how schools businesses & communities can work together to bring creativity out of the closet & realise its inherent value at every stage of life This new third edition has been updated to reflect changing technologies & demographics with updated case studies & coverage of recent changes to education While education & training are the keys to the future the key can also be turned the other way; locking people away from their own creativity Only by actively fostering creativity can businesses unlock those doors & achieve their true potential This book will help you to Understand the importance of actively promoting creativity & innovation Discover why creativity stagnates somewhere between childhood & adulthood Learn how to re-awaken dormant creativity to help your business achieve more Explore ways in which we can work together to keep creativity alive for everyone Modern business absolutely demands creativity of thought & action We're all creative as children so where does it go? When do we lose it? Out of Our Minds has the answers & clear solutions for getting it back