How do you make something out of nothing? Up your game with this masterclass in creative thinking Combining Dave Trott's distinctive almost Zen-like storytelling humour & practical advice One Plus One Equals Three is a collection of provocative anecdotes & thought experiments designed to light a fire under your own creative ambitions From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace & the gypsy who lost two fingers & then reinvented jazz From boardroom to battlefield these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently stand out & truly innovate