THE HUGELY INFLUENTIAL INTERNATIONAL BESTSELLERFrom Cass R Sunstein & Richard H Thaler winner of the 2017 Nobel Prize in Economics Nudge is the book that has changed the way we think about decision-making Nudge is about choices
- how we make them & how we can make better ones Every day we make decisions about the things that we buy or the meals we eat; about the investments we make or our children's health & education; even the causes that we champion or the planet itself Unfortunately we often choose poorly We are all susceptible to biases that can lead us to make bad decisions & as Thaler & Sunstein show no choice is ever presented to us in a neutral way By knowing how people think we can make it easier for them to choose what is best for them their families & society Using dozens of eye-opening examples & original research the authors demonstrate how to nudge us in the right directions without restricting our freedom of choice' How often do you read a book that is both important & amusing both practical & deep? A must-read for anyone who wants to see both our minds & our society working better' Daniel Kahneman author of Thinking Fast & Slow'I love this book It is one of the few books I've read recently that fundamentally changes the way I think about the world' Steven D Levitt co-author of Freakonomics