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No Ordinary Disruption: The Four Global Forces Breaking All The Trends
Our intuition on how the world works could well be wrong We are surprised when new competitors burst on the scene or businesses protected by large and deep moats find their defences easily breached or vast new markets are conjured from nothing Trend lines resemble saw-tooth mountain ridgesThe world not only feels different The data tell us it is different Based on years of research by the directors of the McKinsey Global Institute No Ordinary Disruption The Four Forces Breaking all the Trends is a timely and important analysis of how we need to reset our intuition as a result of four forces colliding and transforming the global economy the rise of emerging markets the accelerating impact of technology on the natural forces of market competition an aging world population and accelerating
flows of trade capital and peopleOur intuitions formed during a uniquely benign period for the world economyoften termed the Great Moderation Asset prices were rising cost of capital was falling labour and resources were abundant and generation after generation was growing up more prosperous than their parentsBut the Great Moderation has gone The cost of capital may rise The price of everything from grain to steel may become more volatile The world's labour force could shrink Individuals particularly those with low job skills are at risk of growing up poorer than their parentsWhat sets No Ordinary Disruption apart is depth of analysis combined with lively writing informed by surprising memorable insights that enable us to quickly grasp the disruptive forces at work For evidence of the
shift to emerging markets consider the startling fact that by 2025 a single regional city in ChinaTianjinwill have a GDP equal to that of the Sweden of that in the decades ahead half of the world's economic growth will comefrom 440 cities including Kumasi in Ghana or Santa Carina in Brazil that most executives today would be hard-pressed to locate on a mapWhat we are now seeing is no ordinary disruption but the new facts of business life facts that require executives and leaders at all levels to reset their operating assumptions and management intuition
flows of trade capital and peopleOur intuitions formed during a uniquely benign period for the world economyoften termed the Great Moderation Asset prices were rising cost of capital was falling labour and resources were abundant and generation after generation was growing up more prosperous than their parentsBut the Great Moderation has gone The cost of capital may rise The price of everything from grain to steel may become more volatile The world's labour force could shrink Individuals particularly those with low job skills are at risk of growing up poorer than their parentsWhat sets No Ordinary Disruption apart is depth of analysis combined with lively writing informed by surprising memorable insights that enable us to quickly grasp the disruptive forces at work For evidence of the
shift to emerging markets consider the startling fact that by 2025 a single regional city in ChinaTianjinwill have a GDP equal to that of the Sweden of that in the decades ahead half of the world's economic growth will comefrom 440 cities including Kumasi in Ghana or Santa Carina in Brazil that most executives today would be hard-pressed to locate on a mapWhat we are now seeing is no ordinary disruption but the new facts of business life facts that require executives and leaders at all levels to reset their operating assumptions and management intuition
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