Bestselling author & six-time WWE champion Chris Jericho shares twenty of his most valuable lessons for achieving your goals & living the life you want jam-packed with fantastic stories & the classic off-the-wall laugh-out-loud Jericho references he&s famous for No Is a Four-Letter Word distils more than two decades of showbiz wisdom & advice into twenty easy-to-carry chapters From developing a strong work ethic thanks to WWE chairman Vince Mc Mahon remembering to always look like a star from Gene Simmons of KISS adopting a sense of perpetual reinvention from the late David Bowie making sure to sell himself like his hockey-legend father Ted Irvine taught him or going the extra mile to meet Keith Richards (with help from Jimmy Fallon) Chris has learned countless lessons during his decades-long career Now in the hope that those same principles might help & inspire his legions of fans Chris has decided to share them while recounting the fantastic & hilarious stories that led to the birth of these rules The result is a fun entertaining practical & inspiring book from the man with many scarves but only one drive to be the best After reading No Is a Four-Letter Word you&ll discover that you might have what it takes to succeed as well you just need to get out there & do it That&s what Jericho would do