Myths of PR uses popular myths about the theory & practice of public relations as a vehicle for helping startup owners brand marketers communications practitioners & students to distinguish between fads & tried-&-tested PR practice Its purpose is to shatter widespread misconceptions about PR & grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary By exploring topics that readers will relate to (though many might frequently misunderstand) Myths of PR will shed new light on essential PR methodology From the assumption that PR is a never-ending party propagated by the way the industry is shown in the media & entertainment to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity' it is an engaging anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest & most exciting young communication experts in the UK