Our brains evolved to solve the survival problems of our Stone Age ancestors so when faced with modern day situations that are less extreme they often encounter a mismatch Our primitive brains put us on the wrong foot by responding to stimuli that
- in prehistoric times
- would have prompted behaviour that was beneficial If you've ever felt an anxious fight or flight response to a presenting at a board meeting equivalent to facing imminent death by sabre-toothed tiger then you have experienced a mismatch Mismatch is about the clash between our biology & our culture It is about the dramatic contrast between the first few million years of human history
- when humans lived as hunters & gatherers in small-scale societies
- & the past twelve thousand years following the agricultural revolution which have led us to comfortable lives in a very different social structure Has this rapid transition been good for us? How do we using our primitive minds try to survive in a modern information society that radically changes every ten years or so? Ronald Giphart & Mark van Vugt show that humans have changed their environment so drastically that the chances for mismatch have significantly increased & these conflicts can have profound consequences Reviewed through mismatch glasses social societal & technological trends can be better understood ranging from the popularity of Facebook & internet porn to the desire for cosmetic surgery to our attitudes towards refugees Mismatches can also affect our physical & psychological well-being in terms of our attitudes to happiness physical exercise choosing good leaders or finding ways to feel better at home or work Finally Mismatch gives us an insight into politics & policy which could enable governments institutions & businesses to create an environment better suited to human nature its potential & its constraints This book is about converting mismatches into matches The better your life is matched to how your mind operates the greater your chances of leading a happy healthy & productive life