
Gleaned from thousands of images this book offers the best of American print advertising in the age of the " Big Idea" From the height of American consumerism bold & colorful campaigns paint a fascinating portrait of the 1950s & 60s as concerns about the Cold War gave way to the carefree booze-&-cigarettes capitalism of the Mad Men era Digitally remastered for optimum reproduction quality the ads burst with crisp fonts & colors as well as a sexy sense of possibility beguiling their audience to buy everything from guns to girdles cars to toothpaste air travel to home appliances At turns startling amusing & inspiring this panorama of mid-century marketing is at once an evocative period piece & a showcase of design innovation & advertising wit