Combining intriguing examples with the latest research available MEDIA EFFECTS RESEARCH A BASIC OVERVIEW 5e helps you understand the true impact of media today Known for his engaging personal narrative style the author presents media theories in the context of current research findings-giving you a comprehensive introduction to mass media's effects on society The book clearly explains how the effects of mass media are measured & what the latest research has concluded about media's influence on our lives Cutting-edge coverage
Includes:: electronic media's effects on sleep displacement TV viewing & obesity research media violence emotions in cooperative video game play first- vs second-order cultivation agenda-setting theory research new media's effects on imitative suicides Internet use statistics screen time & face-to-face interaction multitasking & much more