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Management: An Introduction

This is an accessible and academically rigorous guide to the themes and functions of management It contains in depth case studies that examine key management issues in a broad range of organisations from Apple and Virgin to the British Heart Foundation and Management in Practice features full of insights into contemporary management activities Entrepreneurship sustainability governance and internationalization are integrated throughout giving clear guidance on how students can further their understanding of these key topics
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This is an accessible & academically rigorous guide to the themes & functions of management It contains in depth case studies that examine key management issues in a broad range of organisations from Apple & Virgin to the British Heart Foundation & Management in Practice features full of insights into contemporary management activities Entrepreneurship sustainability governance & internationalization are integrated throughout giving clear guidance on how students can further their understanding of these key topics

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Jargon Buster

Contemporary - Modern era design
Contemporary - A design reference to indicate post war modern design
Students - A group of humans who are still in full time education
foundation - A flesh toned cosmetic applied to the face to create an even complexion.
Key - A physical or virtual device or code used for opening something
Heart - An organ that pumps blood around the body. Usually related to love.
Contemporary - An object that is living in the same time.

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