What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? & why do we remember complicated stories but not complicated facts? In the course of over ten years of study Chip & Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not & Made to Stick is the fascinating outcome of their painstaking research Packed full of case histories & thought-provoking anecdotes it shows among other things how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium & how high-concept pitches such as ' Jaws on a spaceship' (Alien) & ' Die Hard on a bus' (Speed) convince movie executives to invest vast sums of money in a project on the basis of almost no information Entertaining & informative by turns this is a fascinating & multi-faceted account of a key area of human behaviour At the same time by showing how we can all use such cleverly devised strategies as the ' Velcro Theory of Memory' & 'curiosity gaps' it offers superbly practical insights setting out principles we all can adopt to make sure that we get our ideas across effectively ...

The super soft Made with Love Classic Winnie the Pooh has been created from tactile knitwear fabric to give this lovable toy a stylish homespun feel making it the perfect bedtime & playtime friend Suitable Age
- From Birth Size (cm)
- 13l x 175w x 20h

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Toyota Production System methods have rendered remarkable results in high-volume manufacturing plants but they have not been fully understood & correctly applied in high-mix low-volume environments While lean principles do apply the implementation methods & tools must be adapted & alternate methods embraced in a low-volume environment This volume is specifically geared for manufacturers that have hundreds to thousands of active part numbers with few or no ongoing forecasted volumes & for job shops that build only to order The primary focus is eliminating non-value-added activities & instituting improvements on the most repetitive jobs a strategy that gives you more time to produce your low-volume work or one-offs About the author Greg Lane is a faculty member of the Lean Enterprise Institute & an advisor to the Instituto de Lean Management in Spain During his time with Toyota he was one of a handful of candidates selected for a one-year training program conducted by the company&s masters He became certified as a Toyota Production System (TPS) Key Person & continued his work with Toyota training others in TPS He has been highly active in working on implementing lean around the world supporting large & small companies alike In 1998 he began to focus his lean endeavors on meeting the specific needs of high-mix low-volume enterprises During his time as an independent consultant Greg purchased & operated his own manufacturing company which specialized in fast turnaround on high-mix low-volume parts Greg used TPS to grow the business & nearly double its sales Greg & his associates have experience not only at adapting the methods contained in this book but also in applying other tools that are too numerous to detail here ...

Madeira Bus & Touring Map
- New 6th Edition Madeira's most popular map has been comprehensively updated for its 6th edition Madeira
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For better adventures use the best map Madeira Tour & Trail Map is now on a larger 960mm by 700mm double sided map sheet; a full 33 larger than the 8th edition it replaces From 1 April 2020 a free Custom Map digital edition for Garmin users is available to download from the Discovery Walking Guides website 2 pages topographical map at 40k scale Brawn David ...

Practical guide to 37 selected walks all over the island of Madeira with trail maps walks classified by fitness level & terrain difficulty a range of itineraries for all walkers & places to eat what to see & transport information 208 pages 89 colour photos & 39 trail maps at 125000 & 150000 ...

As a walker's paradise Madeira has it all
- majestic mountains rugged coastline ancient forests a unique levada network & verdant
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Madeira is a wonderful destination for walkers offering a breathtaking diversity of landscapes; lushly verdant slopes towering volcanic peaks dramatic gorges & soaring cliffs surprise & amaze the newcomer Add the levada network primeval forests subtropical flora & the superb landscaped gardens
- little wonder that the island is fondly called " The floating garden of the Atlantic" Shirley Whitehead Madeira's resident walking expert has brought together over 40 ' Leisure Walks' adventures suitable for a wide range of abilities & age groups Madeira Walks volume 1 offers a wealth of choice for every walker & explores the best areas the island has to offer With Madeira Walks in your pocket your visit to Madeira becomes an unforgettable adventure Each ' Leisure Walk' description

Includes::- Route Summary giving overall view of the route & access information; Ratings for Effort Time Distance Ascents Descents Refreshments & Vertigo risk (where applicable) in an easy to see pictorial ' Summary' box; fully detailed walk description including frequent timings to aid navigation & check your progress; gps waypoints at every key point on every route (subject to reception); full colour 140000 scale mapping for each route taken from the latest edition of Madeira Tour & Trail Map Shirley is an expert on Madeira's flora describing the varied & exotic plant life we encounter on each Leisure Walk For gps users Discovery Walking Guides provides free gpx waypoint files for Madeira Walks as a zip file download from its website


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Madeira is a wonderful destination for walkers offering a truly breathtaking diversity of landscape This book

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Please note this is a region 2 DVD & will require a region 2 (Europe) or region Free DVD Player in order to play David Lean directs this drama about an illicit romance between a married English woman & a Frenchman Which turns sour when she tries to break off the affair & is callously blackmailed ...