We live in strange times A machine plays the strategy game Go better than any human; upstarts like Apple & Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than those from corporate research laboratories Andrew Mc Afee & Erik Brynjolfsson know what it takes to master this digital-powered shift we must rethink the integration of minds & machines of products & platforms & of the core & the crowd The balance now favours the second element of the pair with massive implications for how we run our companies & live our lives Mc Afee & Brynjolfsson deliver a penetrating analysis of a new world & a toolkit for thriving in it For start-ups & established businesses or for anyone interested in the future Machine Platform Crowd is essential reading