Until now there has been no definitive little red book for the millions of sales-people across the globe In the tradition of Harvey Penick's Little Red Book New York Times bestseller & the best selling sports book of all time The Little Red Book of Selling by sales master Jeffrey Gitomer fills that void with an edgy practical & fun resource that salespeople will love-and sales managers will buy by the case Salespeople hate to read That's why The Little Red Book of Selling is short sweet & to the point It's packed with answers that people are searching for in order to help them make sales for the moment-and for the rest of their lives In The Little Red Book of Selling salespeople will learn why sales happen & a philosophy of success-long term relationship driven & referral oriented-nothing to do with manipulation or other seedy tactics It has everything to do with understanding buying motives & taking ethical actions