How profound is a little plastic building block? It turns out the answer is "very"! 22 chapters explore philosophy through the world of LEGO which encompasses the iconic brick itself as well as the animated televisions shows feature films a vibrant adult fan base with over a dozen yearly conventions an educational robotics program an award winning series of videogames hundreds of books magazines & comics a team-building workshop program for businesses & much much more Dives into the many philosophical ideas raised by LEGO bricks & the global multimedia phenomenon they have created Tackles metaphysical logical moral & conceptual issues in a series of fascinating & stimulating essays Introduces key areas of philosophy through topics such as creativity & play conformity & autonomy consumption & culture authenticity & identity architecture mathematics intellectual property business & environmental ethics Written by a global group of esteemed philosophers & LEGO fans A lively philosophical discussion of bricks minifigures & the LEGO world that will appeal to LEGO fans & armchair philosophers alike