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Lateral Thinking: A Textbook Of Creativity
THE classic work about improving creativity from world-renowned writer and philosopher Edward de BonoIn schools we are taught to meet problems head-on what Edward de Bono calls 'vertical thinking' This works well in simple situations - but we are at a loss when this approach fails What then?Lateral thinking is all about freeing up your imagination Through a series of special techniques in groups or working alone Edward de Bono shows how to stimulate the mind in new and exciting ways Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective You will become much more productive and a formidable thinker in your own right'If more bankers and traders had read Lateral Thinking and applied the ideas of Edward de Bono to
their own narrow definitions of risk reward and human expectations I suspect we would be in much better shape than we are' - Sir Richard Branson
their own narrow definitions of risk reward and human expectations I suspect we would be in much better shape than we are' - Sir Richard Branson
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