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It Takes A Tribe: Building The Tough Mudder Movement
Tough Mudder is not a race It's a challengeUnlike other endurance events Tough Mudder encourages team spirit The course's design forces you to seek help from others and with twenty obstacles forty tons of ice and five hundred thousand litres of Grade-A mud set over ten to twelve miles you're going to need itThis revival of community is the key to the company's success In It Takes a Tribe co-founder and CEO Will Dean explores the mental physical and social principles behind the experience and reveals how he built a global tribe Arguing for clear principles bravery and persistence Dean shows a new generation of entrepreneurs why it's important to create a brand that people identify with and loveIt Takes a Tribe is the astonishing inside story of Tough Mudder and a textbook for anyone looking
to start a business or find more followers'Gripping - reveals what it takes to stand by your values' ADAM GRANT Wharton professor and bestselling author of Originals and co-author of Option BWill Dean is co-founder and CEO of Tough Mudder Will was included in Fortune's '40 Under 40' list and received the US National EY Entrepreneur Of The Year Emerging Award He was born in the UK and is a graduate of the University of Bristol and Harvard Business School Prior to founding Tough Mudder he worked as a counter-terrorism officer at the UK Foreign and Commonwealth Office He divides his time between London and New York
to start a business or find more followers'Gripping - reveals what it takes to stand by your values' ADAM GRANT Wharton professor and bestselling author of Originals and co-author of Option BWill Dean is co-founder and CEO of Tough Mudder Will was included in Fortune's '40 Under 40' list and received the US National EY Entrepreneur Of The Year Emerging Award He was born in the UK and is a graduate of the University of Bristol and Harvard Business School Prior to founding Tough Mudder he worked as a counter-terrorism officer at the UK Foreign and Commonwealth Office He divides his time between London and New York
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