In this fifth edition of his field-defining text David Silverman a true guru of qualitative research walks the reader through the basics of gathering & analyzing qualitative data The book offers beginners unrivalled hands-on guidance to help them get the best out of a research methods course or research project New to the fifth edition A streamlined structure to aid navigation & guide readers smoothly through the research process A new chapter on generalizing from case-study research which addresses the perennial issue of how many cases do you need?' New material on doing qualitative research online & the ethics of internet research Additional sections covering organizational documents & documents of everyday life including blogs & diaries Many more recent case study examples drawn from a broad range of disciplines including business education social work & geography as well as health studies A new & enhanced companion website full of additional resources for students & lecturers This is the perfect companion for all those new to qualitative research Available with Perusall-an e Book that makes it easier to prepare for class Perusall is an award-winning e Book platform featuring social annotation tools that allow students & instructors to collaboratively mark up & discuss their SAGE textbook Backed by research & supported by technological innovations developed at Harvard University this process of learning through collaborative annotation keeps your students engaged & makes teaching easier & more effective Learn more