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Insanely Simple: The Obsession That Drives Apple's Success
Ken Segall put the 'i' in iPad Now he explains why simplicity is the secret of Apple's success in Insanely SimpleTo Steve Jobs Simplicity wasn't just a design principle It was a religion and a weapon The obsession with Simplicity is what separates Apple from other technology companies It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011 and guides the way Apple is organized how it designs products and how it connects with customers It's by crushing the forces of Complexity that the company remains on its stellar trajectoryAs creative director Ken Segall played a key role in Apple's resurrection helping to create such critical campaigns as 'Think Different' and naming the iMac Insanely Simple is his insider's view of Jobs' world It
reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation Reading Insanely Simple you'll be a fly on the wall inside a conference room with Steve Jobs and on the receiving end of his midnight phone calls You'll understand how his obsession with Simplicity helped Apple perform better and faster'A blueprint for running a company the Steve Jobs way should be required reading for anyone interested in management and marketing' The Times 'Punchy Segall gets inside Apple's branding and marketing to explain its directness and power' Financial Times Ken Segall worked closely with Steve Jobs as ad agency creative director for NeXT and Apple He was a member of the team that created Apple's legendary 'Think Different' campaign and he's
responsible for that little "i" that's a part of Apple's most popular products Segall has also served as creative director for IBM Intel Dell and BMW He blogs about technology and marketing at kensegallcomblog and has fun with it all at scoopertinocom Follow Segall on Twitter ksegall
reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation Reading Insanely Simple you'll be a fly on the wall inside a conference room with Steve Jobs and on the receiving end of his midnight phone calls You'll understand how his obsession with Simplicity helped Apple perform better and faster'A blueprint for running a company the Steve Jobs way should be required reading for anyone interested in management and marketing' The Times 'Punchy Segall gets inside Apple's branding and marketing to explain its directness and power' Financial Times Ken Segall worked closely with Steve Jobs as ad agency creative director for NeXT and Apple He was a member of the team that created Apple's legendary 'Think Different' campaign and he's
responsible for that little "i" that's a part of Apple's most popular products Segall has also served as creative director for IBM Intel Dell and BMW He blogs about technology and marketing at kensegallcomblog and has fun with it all at scoopertinocom Follow Segall on Twitter ksegall
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