Innovation Leaders: How Senior Executives Stimulate, Steer And
Sustain Innovation

Product Description

Innovation leaders promote & address the innovation agenda in their company Through personal conviction or competitive necessity they are obsessed with providing superior value to customers through innovation They know how to mobilize their staff behind concrete innovation initiatives & do not hesitate to personally coach innovation teams For innovation to occur leadership has to be collective To create a momentum for innovation in their company leaders from different functions need to team up to build innovation networks Innovation leadership is not just an innate talent that can be selected at the hiring level It can be developed within an appropriate company culture through careful leadership development typically achieved through career management & coaching Innovation leaders also need to stay on board & it is the responsibility of the top management team to create an attractive climate to develop & keep its innovation leaders There are plenty of books that deal with innovation or with new product development or with leadership; this is different in its focus on the specifics of innovation leadership
- that particular form of leadership that stimulates & sustains innovation This book maps the broad territory of innovation leadership & contributes new thinking on the focus of the emerging leadership role of the CTO; distinction between 'front end' & 'back end' innovation leaders; the concept of aligning leadership styles with strategy; & the chain of leadership concept Combining practice-based & empirical research-based observations with simple conceptual frameworks illustrated by many company examples & case stories from a broad range of industries in the US & Europe this is a systematic presentation of innovation drivers & their implications in terms of what leaders need to do to make it work