No matter how talented you are as a designer if you are going to run a successful fashion label you also need to know about business from marketing & PR to manufacturing your collection & where to find the money to finance it all In " How to Set Up & Run a Fashion Label 2nd Edition" Toby Meadows presents a no-nonsense guide to running your own business whether it is within the clothing accessories or footwear sectors Packed with tips case studies & tasks to help you analyse yourself your market & your product the book is designed for anyone wanting to start their own fashion business This new expanded edition contains information on e-commerce sustainability five new case studies & updated images throughout