We are hard-wired to believe that the world is more predictable than it is We chase winning streaks' that are often just illusions & we are all too predictable exactly when we try hardest not to be In the 1970s Daniel Kahneman & Amos Tversky coined the phrase representativeness' to describe the psychology of this behaviour Since then representativeness has been used by auditors to catch people fiddling their tax returns & by hedge fund managers to reap billions from the emotions of small investors Now Poundstone for the first time makes these techniques fun easy & profitable for everyone in the everyday situations that matter You'll learn how to tackle multiple choice tests what internet passwords to avoid how to up your odds of winning the office Premier League sweepstakes & the best ways to invest your money