How to use storytelling to move people to action In today's hyper-competitive business environment leaders who can engage & inspire their teams & organisations have a distinct advantage Using the art of effective storytelling leaders can defeat information overload to inspire the emotion & effort needed to adopt new strategies attract new clients or win new business Dry facts & data fade from memory over time but an engaging story is difficult to forget In Hooked communication & business storytelling experts Gabrielle Dolan & Yamini Naidu use real-world examples & proven effective techniques to teach the skill of great business storytelling They explain what good storytelling is why business leaders need to learn it how to create effective stories & how to practice for perfection Offers proven advice on telling engaging inspiring stories
Includes:: real-world examples & case studies of what to do & not to do Features tips lists checklists business models worksheets links to online quizzes & other valuable resources For CEOs & other business leaders who need to communicate more effectively & persuasively Hooked offers effective techniques & valuable guidance