Creativity isn't an occupation its a preoccupation It is at the very core of what makes us human Its also a fundamental challenge that everyone faces in the modern world be they in business in education or a struggling artist or musician Being creative & innovative & communicating our ideas effectively & persuading others is vital Who could be better able to demystify & set out some useful generous advice on how to improve sustain & nurture creativity than one of the worlds greatest advertising creatives & founder of an advertising agency renowned worldwide for its excellence? In this book John Hegarty takes 50 provocations & themes that lie at the heart of creative thinking These range from those with complex depths that lie beyond deceptively simple titles such as Idea Ego Money & Technology to others that look at the complexities of modern life such as dealing with cynics in the workplace or the best way of getting angry Hegarty's message is always crystal clear & promotes the benefits of simplifying thinking boldly & being undaunted by challenges With this book when a challenge confronts them readers will find that one of the great minds in advertising is there to guide them ...

Many people regard Hegel's work as obscure & extremely difficult yet his importance & influence are universally acknowledged Professor Singer eliminates any excuse for remaining ignorant of the outlines of Hegel's philosophy by providing a broad discussion of his ideas & an account of his major works ABOUT THE SERIES The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area These pocket-sized books are the perfect way to get ahead in a new subject quickly Our expert authors combine facts analysis perspective new ideas & enthusiasm to make interesting & challenging topics highly readable ...

Conquer the ancient world in Hegemony Gold
- Wars Of Ancient Greece a strategic military simulation of some of the era&s greatest
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Hegemony Rome The Rise of Caesar takes you to the plains & forests of ancient Gaul where the proconsul Julius Caesar will wage a decade long war to subjugate the barbarian hordes that so often threatened the Eternal City & establish a power base for his political ambitions at home Like Hegemony Gold Rise of Caesar will immerse you in the history like no other real time strategy game on the market forcing you to pay close attention to the changing seasons & a rapidly changing military situation Hegemony Rome The Rise of Caesar adapts the engine & the mechanics to reflect the unique Roman way of war with new features & improvements New Larger Map that covers a million square miles from the shores of Britain to the beaches of the Mediterranean The new graphics engine renders this territory in amazing detail using Speed Tree technology to capture the wild lands of Gaul with foreboding forests & mighty rivers Build Your Empire with new buildings including the famous Roman camps forts & bridges – the feats of engineering that made Roman ingenuity as powerful a tool of conquest as Roman steel Wood is added as a crucial resource in your economy; without it your invasion will come to a speedy conclusion Promote Your Legions as they gain experience & valuable skills upgrading each unit with the talents they need to perform the tasks that the proconsul demands of them Appoint governors from your followers to watch over cities & introduce Roman rule to a new province Starve Your Enemies with new improvements to Hegemony&s already celebrated logistics model Protect your supply lines & plan sieges in a way that weakens any enemy foolish enough to depend only on city walls for victory ...

Martin Heidegger (1889-1976) is probably the most divisive philosopher of the twentieth century Considered by some to be the greatest charlatan ever to claim the title of 'philosopher' by some as an apologist for Nazism he was also an acknowledged leader & central figure to many philosophers Michael Inwood's lucid introduction to Heidegger's thought focuses on his most important work ' Being & Time' & its major themes of existence in the world inauthenticity guilt destiny truth & the nature of time These themes are then reassessed in the light of Heidegger's later work together with the extent of his philosophical importance & influence This is an invaluable guide to the complex & voluminous thought of a major twentieth-century existentialist philosopher ABOUT THE SERIES The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area These pocket-sized books are the perfect way to get ahead in a new subject quickly Our expert authors combine facts analysis perspective new ideas & enthusiasm to make interesting & challenging topics highly readable ...

I would rather be with my grandfather on the Alp than anywhere on earth!& When Heidi is sent to live in the Swiss mountains with her bad-tempered old Grandfather everyone in the village feels sorry for her What will a little girl do in such an isolated home & with such a grumpy companion? But Heidi soon discovers a secret Grandfather isn&t nearly as cross as he looks
- plus she can play all day in the fields among the bright flowers But then Heidi is whisked away again to be a companion to a injured girl in the city She longs for her beautiful mountain home
- how will she ever get back again?BACKSTORY Find out which character you most resemble & try out some Heidi-inspired activities!

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Heidi went to stay with her grandfather in the mountains She liked it there When she went to school in Frankfurt she wasn't happy Ladybird Readers is a graded reading series of traditional tales popular characters modern stories & non-fiction written for young learners of English as a foreign or second language Beautifully illustrated & carefully written the series combines the best of Ladybird content with the structured language progression that will help children develop their reading writing speaking listening & critical thinking skills The five levels of Readers & Activity Books follow the CEFR framework & include language activities that provide preparation for the Cambridge English Young Learners (YLE) Starters Movers & Flyers exams Heidi a Level 4 Reader is A2 in the CEFR framework & supports YLE Flyers exams The longer text is made up of sentences with up to three clauses more complex past & future tense structures modal verbs & a wider variety of conjunctions ...

Ciara Jansen stars in a BBC Radio full-cast dramatisation of the classic children&s story When Heidi a lively orphan girl goes to live with her grandfather in a little hut high in the Alps she soon learns to live in perfect harmony with her surroundings leading a carefree life with her constant companion Peter a young goatherd But her happiness is short-lived when she is sent to stay with a rich city family as a companion for the sick Clara Although she becomes fond of the older girl Heidi is terribly homesick Will she ever be able to return to the Alps & the happiness she once knew with her friends? Johanna Spyri&s touching story of the adventures of a young Swiss girl is one of the most popular children&s stories ever written Heidi&s pleasure in the beauty of the Swiss mountains & her rich relationships with her friends & family are perfectly evoked in this warm & lively full-cast radio dramatisation ...

Heidi is the heart-warming tale of a small girl&s power for good & it has remained a firm favourite since it was published over 100 years ago It has been filmed & televised several times It tells of the orphan Heidi & her idyllic existence with her gruff grandfather in the mountains When she is sent to live in a city comic chaos ensues & eventually it is arranged that Heidi should return to the mountains Together she & her friend Peter the goat-herd achieve wondrous changes in the community in which they live ...

Little Heidi goes to live with her grandfather in his lonely hut high in the Alps & she quickly learns to love her new life But her strict aunt decides to send her away again to live in the town Heidi cannot bear being away from the mountains & is determined to return to the happiness of life with her grandfather With a delightfully nostalgic introduction by award-winning author Eva Ibbotson ...