'a compelling methodology to increase market share quickly' -- Eric Ries bestselling author of THE LEAN STARTUP'a must-read for anyone in business' -- James Currier managing partner NFX Guild'will teach you how to think like a marketer of tomorrow' -- Josh Elman partner Greylock Partners Growth is now the first thing that investors shareholders & market analysts look for in assessing & valuing companies HACKING GROWTH is a highly accessible practical method for growth that involves cross-functional teams & continuous testing & iteration Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development & BUSINESS MODEL GENERATION does for strategy HACKING GROWTH focuses on customers
- how to attain them retain them engage them & monetize them
- rather than product Written by the method's pioneers this book is a comprehensive toolkit or bible that any company in any industry can use to implement their own Growth Hacking strategy from how to set up & run growth teams to how to identify & test growth levers & how to evaluate & act on the results It is designed for any company or leader looking to break out of the ruts of traditional marketing & become more collaborative less wasteful & achieve more consistent replicable & data-driven results