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Gastrophysics: The New Science Of Eating
'Popular science at its best' - Daniel LevitinA ground-breaking book by the world-leading expert in sensory science Freakonomics for foodWhy are 27 of drinks bought on aeroplanes tomato juice? What's the effect of serving food on plates that are small or red or circular? Why do we consume 35 more food when eating with one more person and 75 more when with three? This is just a small taste of "gastrophysics" the new field of knowledge pioneered by Professor Charles Spence that combines disciplines including science neuroscience psychology and design Using his two decades of research into the extraordinary connections between our senses he shows how we can create more tasty exciting healthy and memorable eating experiences Above all to get the most out of every meal we need to think about
not only what's in the mouth but also what's in the mindIn his first trade book Spence explores each sense and the different kinds of meals we have to show dozens of ways that "off-the-plate" elements affect our eating experiences the weight of the cutlery the placing on the plate the background music and more He reveals based on his own work how food companies and the world's top restaurants create cutting-edge technologies to do this and how this is likely to transform the way we eat in the future Whether you are at home or in a restaurant eating alone or with friends Gastrophysics uncovers the hidden ingredients available to us all that can change the way we eat -- and the way we live
not only what's in the mouth but also what's in the mindIn his first trade book Spence explores each sense and the different kinds of meals we have to show dozens of ways that "off-the-plate" elements affect our eating experiences the weight of the cutlery the placing on the plate the background music and more He reveals based on his own work how food companies and the world's top restaurants create cutting-edge technologies to do this and how this is likely to transform the way we eat in the future Whether you are at home or in a restaurant eating alone or with friends Gastrophysics uncovers the hidden ingredients available to us all that can change the way we eat -- and the way we live
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