
This lively survey of 150 years of fashion covers everything from Haute Couture to the High Street & developing fabric technology from silk to fleece From Coco Chanel to Armani & Alexander Mc Queen Breward explores fashion as a cultural phenomenon Breward examines the glamorous world of Vogue & advertising the relationship between fashion & film & fashion as a business & goes beyond the surface to consider our interaction with fashion How have our ideas about hygiene & comfort influenced the direction of style? How does our dress create our identity & status? Details of dandies flappers & punks are contained within a clear overview of the period which will make you look at your clothes in a different light