Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery highlighting both the theoretical & operational aspects to prepare students for a career in events management & hospitality Now in its Third Edition the authors have included new chapters on Crowd Control & Crowd Dynamic; Expos Conferences & Conventions; Brand Co-creation & Social Media & have added new content on contemporary trends like the environmental & social impact of large scale events such as the Olympics International case studies covering all manner of events are used throughout & include The impact of the London 2012 & Rio 2016 Olympic Games Van Gogh Augmented Reality in Nuenen Sands EXPO & Convention Center Las Vegas Glastonbury Music Festival Lame Horse Night Club Russia The Leeds Caribbean Festival Power Point slides & an Instructor Manual can be found online Suitable for Events Management students at Undergraduate & Postgraduate level