WINNER OF THE GLASS KEY AWARD
- previous winners include Henning Mankell Jo Nesbo Karin Fossum Stieg Larsson & Arnaldur Indridason
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The Thunder Point series The Hero
- Book 3 With warmth & sensitivity 1 New York Times bestselling author Robyn Carr shows readers
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After a pizza delivery bike slammed right into me I was sent flying into another world where a goddess had three options as to how I might be reborn Apparently though some other guys got there before me & snapped up the sword-wielding & magic-hurling options leaving me tosave the world with pizza?!? I never asked to be a high calorie hero!! ...

This book describes a system of meaning management the first-ever systematic approach to successful brand meaning ' This book illuminates the most ancient grooves in our mental architecture which Carol Jung described as archetypes & shows how they can be employed to bring meaning & profit to a brand There is a nascent power here which if understood correctly can bring a rare vitality to a brand or a corporation'
- From the Foreward by Alex Kroll former Creative Director CEO & Chairman of Young & Rubicam Some brands are so extraordinary that they become larger-than-life symbolic of entire cultures & used & admired by consumers the world over But in spite of all the books & banter about branding few companies come even close to developing iconic identities for their brands New Internet brands are being born every minute with lots of flash & fanfare but often with no real human connection to make them truly relevant At the same time mature brands are diluting their identities in an attempt to respond to shifting trends while other others attempt to graft meaning onto products in artificial & ineffectual ways As a result millions of advertising & promotional dollars are being squandered Understanding & leveraging archetypal meanings
- that is finding the soul of your brand & then expressing it in ways that tap into universal feelings & instincts
- are key prerequisites to effective marketing in today's intensely competitive & complex environment Archetypes
- which can be found in reoccurring patterns in art literature myth & fables
- show us the way Carol Pearson & Margaret reveal that when these deep psychic imprints are understood & employed brands not only gain meaning but companies can also gain market share & increase shareholder value Yet until now no system has been available to help guide the management of archetypal meaning Best-selling author Carol Pearson has spent 30 years developing systematic psychological frameworks & applying & field-testing them in business & educational settings Margaret Mark is the strategist behind many of today's most enduring & successful brands from AT&T & Kraft Foods to General Motors & Madison Square Garden Together Mark & Pearson have created the first systematic methodology for leveraging archetypal meanings to build successful brands In an easily accessible way The Hero & the Outlaw offers a clearly structured system that all business & marketing professionals can follow & replicate After presenting the compelling concept of archetypal meaning the authors demonstrate specific methods for implementing this concept into real-world setting including how to understand the deep meaning of your product category & claim it for your brand how to assess the competitive landscape from an archetypal perspective how to connect with customers more deeply & how to tell your brand's story in a way that echoes the most enduring & beloved story patterns the world over Readers will learn how to strip away surface information to discover the deeper core meanings that can make a product service or organization a winning brand Illuminating the untapped potential underlying every stage of the marketing mix the authors also show how the brand story begins with the product itself & can be communicated not only in the advertising but also in event marketing public relations organizational culturepolicies & philanthropic efforts Such efforts flow naturally when a company knows its core values & lives the great story of the archetype that embodies them The books' fascinating culmination puts it all together with an illumination of how the deep meaning of a product category itself can inspire a unique & compelling brand identity This final chapter also shows how products can be effectively marketed in ways that reinforce positive potentials within customers & the society as a whole
- & generally do no harm A first in business literature The Hero & The Outlaw offers both a fascinating examination of those few extraordinary brands that have already achieved archetypal status as well as a sound & proven methodology readers can use to achieve their own iconic brand identity
- an identity that will withstand the test of time cross lifestyle & cultural boundaries & translate into exceptional success ' For those wise enough to use this system the outcome will be consistently more powerful brands & higher ROI I have seen it applied & it works every time'
- Peter Georgescu Chairman Emeritus Young & Rubicam' Mark & Pearson are true humanists They apply their understanding of common psychic experiences in the unlikely arena of advertising & then expertly guide marketers to manage their brands' meaning to maximize their commercial effectiveness without causing negative social effects'
- Ruth Wooden President of the National Parenting Association & former ten year President of the Advertising Council' This provocative & insightful book could & should revolutionize the world of marketing'
- Margaret Wheatley best-selling author Leadership & the New Science & co-author A Simpler Way ' What a great concept! Anyone with a genuine interest in marketing & branding will find this provocative & enlightening book extremely valuable'
- Bob Wehling Global Marketing Officer Proctor & Gamble ' The Hero & the Outlaw will soon become the guiding light the port in the storm that will make our meandering & lengthy creative journey light years faster I only wish it had been written years earlier'
- Linda Kaplan Thaler President & CEO The Kaplan Thaler Group ' It reads with the fascination of fiction & it provides a last remaining hope for managing any meaningful brand differentiation in the marketplace today'
- Arlene Brickner Vice President Creative Services & Public Relations Coach












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Please note this is a region B Blu-ray & will require a region B or region free Blu-ray player in order to play This beautifully observed character study was one of Ray s earliest original screenplays En route to an award ceremony a famous & egocentric Bengali movie star finds that he is compelled to re-evaluate his life after encountering a disapproving young journalist ...

The Hero Is Overpowered but Overly Cautious Vol 1 (light novel) (Hero Is Overpowered But Overly Cautious (Light Novel)) ...

The Hero Is Overpowered but Overly Cautious Vol 1 (manga) (The Hero Is Overpowered But Overly Cautious (Manga)) ...

The Hero Is Overpowered but Overly Cautious Vol 2 (light novel) (Hero Is Overpowered But Overly Cautious (Light Novel)) ...

Tricked into releasing the evil spirit Ruin while attempting to close the Well of Ascension new emperor Elend Venture & his wife the assassin Vin are now hard-pressed to save the world This adventure brings the Mistborn epic fantasy trilogy to a dramatic & surprising climax as Sanderson's saga offers complex characters & a compelling plot asking hard questions about loyalty faith & responsibility ...

Please note this is a region 2 DVD & will require a region 2 (Europe) or region Free DVD Player in order to play A diverse band of crayons strive to protect not only their magical multihued homeland but the imagination of children everywhere from a terrifying monster ...