This book stitches together a complete design journey from beginning to end in a way that you ve likely never seen before guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business Design a Better Business
Includes:: A superbly comprehensive set of tools (over 20 total!) & skills that will help you harness opportunity from uncertainty by building the right team (s) & balancing your point of view against new findings from the outside world This book also features over 50 case studies & real life examples from large corporations such as ING Bank Audi Autodesk & Toyota Financial Services to small startups incubators & social impact organizations providing a behind the scenes look at the best practices & pitfalls to avoid Also included are personal insights from thought leaders such as Steve Blank on innovation Alex Osterwalder on business models Nancy Duarte on storytelling & Rob Fitzpatrick on questioning among others