In this groundbreaking book Phil Barden reveals what decision science explains about people s purchase behaviour & specifically demonstrates its value to marketing He shares the latest research on the motivations behind consumers choices & what happens in the human brain as buyers make their decisions He deciphers the secret codes of products services & brands to explain why people buy them & finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance differentiation & credibility Shows how the latest insights from the fields of Behavioural Economics psychology & neuro-economics explain why we buy what we buy Offers a pragmatic framework & guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management
- from strategy to implementation & NPD The first book to apply Daniel Kahneman s Nobel Prize-winning work to marketing & advertising Packed with case studies this is a must-read for marketers advertising professionals web designers R&D managers industrial designers graphic designers in fact anyone whose role or interest focuses on the why behind consumer behaviour Foreword by Rory Sutherland Executive Creative Director & Vice-Chairman Ogilvy One London & Vice-Chairman Ogilvy Group UK Full colour throughout
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For a physicist all the world is information The Universe & its workings are the ebb & flow of information We are all transient patterns of information passing on the recipe for our basic forms to future generations using a four-letter digital code called DNA In this engaging & mind-stretching account Vlatko Vedral considers some of the deepest questions about the Universe & considers the implications of interpreting it in terms of information He explains the nature of information the idea of entropy & the roots of this thinking in thermodynamics He describes the bizarre effects of quantum behaviour
- effects such as &entanglement& which Einstein called &spooky action at a distance& & explores cutting edge work on harnessing quantumeffects in hyperfast quantum computers & how recent evidence suggests that the weirdness of the quantum world once thought limited to the tiniest scales may reach into the macro world Vedral finishes by considering the answer to the ultimate question where did all of the information in the Universe come from? The answers he considers are exhilarating drawing upon the work of distinguished physicist John Wheeler The ideas challenge our concept of the nature of particles of time of determinism & of reality itself This edition

Includes:: a new foreword from the author reflecting on changes in the world of quantum information since first publication Oxford Landmark Science books are &must-read& classics of modern science writing which have crystallized big ideas & shaped the way we think


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For a physicist all the world&s information The Universe & its workings are the ebb & flow of information We are all transient patterns of information passing on the recipe for our basic forms to future generations using a four-letter digital code called DNA In this engaging & mind-stretching account Vlatko Vedral considers some of the deepest questions about the Universe & considers the implications of interpreting it in terms of information He explains the nature of information the idea of entropy & the roots of this thinking in thermodynamics He describes the bizarre effects of quantum behaviour
- effects such as &entanglement& which Einstein called &spooky action at a distance& & explores cutting edge work on the harnessing quantum effects in hyperfast quantum computers & how recent evidence suggests that the weirdness of the quantum world once thought limited to the tiniest scales may reach into the macro world Vedral finishes by considering the answer to the ultimate question where did all of the information in the Universe come from? The answers he considers are exhilarating drawing upon the work of distinguished physicist John Wheeler The ideas challenge our concept of the nature of particles of time of determinism & of reality itself
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Written by experienced practitioners this resource for Theory of Knowledge for the IB Diploma offers comprehensive coverage of & support for the new subject guide Decoding Theory of Knowledge (To K) is an accessible new resource that explores Areas of Knowledge Ways of Knowing Personal & Shared Knowledge the Knowledge Framework & Knowledge Questions Written in succinct & clear language this engaging book decodes To K concepts & helps students develop their critical thinking skills The book offers extensive support on the new assessment criteria for the essay & presentation Features include explanation of key concepts to consolidate knowledge & understanding; real-life situations to engage students; practical activities to develop students' thinking writing & presentation skills; & top tips to provide further guidance & advice ...

Millions of Africans Asians & other peoples were the subjects of colonial rule by overseas empires through the mid-twentieth century By the end of the century however nearly all of these peoples had become citizens of independent nation-states The United Nations grew from 51 member states at its founding in 1945 to 193 today Its nearly four-fold increase is one measure of the historic shift in international relations that has occurred over the past half-century Decolonization is the term commonly used to refer to this transition from a world of colonial empires to a world of nation-states in the years after World War II Both ex-imperial states & post-colonial regimes have promoted a selective & sanitized version of decolonization that casts their own conduct in a positive light characterizing the process as negotiated & the outcome as inevitable This book draws on recent scholarship to challenge that view demonstrating that considerable violence & instability accompanied the end of empire & that the outcome was often up for grabs This book highlights three themes The first is that global war between empires precipitated decolonization creating the economic & political crises that gave colonial subjects the opportunity to seek independence The second theme is that nation-state was not the only option pursued by anti-colonial activists Many of them sought pan- & trans-national polities instead but a combination of international & institutional pressures made the nation-state the standard template The third theme is that the struggle to escape imperial subjugation & create nation-states generated widespread violence & produced huge refugee populations leading to political problems that persist to the present day By focusing on these crucial points Dane Kennedy reminds us how the tumultuous even tragic changes caused by the decolonization profoundly shaped the world we live in ...

The advent of sensitive high-resolution observations of the cosmic microwave background radiation & their successful interpretation in terms of the standard cosmological model has led to great confidence in this model's reality The prevailing attitude is that we now understand the Universe & need only work out the details In this book Sanders traces the development & successes of Lambda-CDM & argues that this triumphalism may be premature The model's two major components dark energy & dark matter have the character of the pre-twentieth-century luminiferous aether While there is astronomical evidence for these hypothetical fluids their enigmatic properties call into question our assumptions of the universality of locally determined physical law Sanders explains how modified Newtonian dynamics (MOND) is a significant challenge for cold dark matter Overall the message is hopeful the field of cosmology has not become frozen & there is much fundamental work ahead for tomorrow's cosmologists ...

Six Glass Coasters each with an image of the large cat family Each coaster is 1010cm & comes in a black case ...

This piece has been created to cleverly replicate the look & features of wood but is made from resin with superb attention ...

This piece has been created to cleverly replicate the look & features of wood but is made from resin with superb attention ...

The act of writing can be creative meditative & very enjoyable Whether you want to personalise your wedding stationary create unique greetings cards or add a special touch to display your poetry decorated lettering transforms even the mundane into something personal & beautiful A comprehensive course in all aspects of decorated lettering; this book is suitable for beginners experienced calligraphers & all those interested in the magical world of lettering In fact it is for everyone who loves letters ...