Just making a decision can be hard enough but how do you begin to judge whether it's the right one? Chip & Dan Heath authors of 1 New York Times best-seller Switch show you how to overcome your brain's natural shortcomings In Decisive Chip & Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong
- why our supposedly rational brains are frequently tripped up by powerful biases & wishful thinking At the same time they demonstrate how relatively easy it is to avoid the pitfalls & find the best answers offering four simple principles that we can all learn & follow In the process they show why it is that experts frequently make mistakes They demonstrate the perils of getting trapped in a narrow decision frame & they explore people's tendency to be over-confident about how their choices will unfold Drawing on case studies as diverse as the downfall of Kodak & the inspiring account of a cancer survivor they offer both a fascinating tour through the workings of our minds & an invaluable guide to making smarter decisions Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014