In a world where every business brand product & service needs a strong visual identity it's critical for clients & creative professionals to work together & the key to success as with any relationship is communication In Dear Client award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk socreatives will listen & how to listen when creatives talk Written as a series of 46 honest friendly lessons
- Know What You Like Decide Who Will Decide Focus Groups Suck Don't Say ' Make It Yellow' Say ' Make It Sunny' Serve Lunch During Lunchtime Meetings
- it shows exactly how to deal with the subjectivity emotional pitfalls & occasional chaos of a creative partnership Here's how to articulate your visual goals & set a clear consistent direction How to give feedback that works & avoid words that inhibit creative thinking Howto be open to something you didn't imagine & most of all how to have fun save money & get the results you want