Written by renowned data science experts Foster Provost & Tom Fawcett Data Science for Business introduces the fundamental principles of data science & walks you through the data-analytic thinking necessary for extracting useful knowledge & business value from the data you collect This guide also helps you understand the many data-mining techniques in use today Based on an MBA course Provost has taught at New York University over the past ten years Data Science for Business provides examples of real-world business problems to illustrate these principles You'll not only learn how to improve communication between business stakeholders & data scientists but also how participate intelligently in your company's data science projects You'll also discover how to think data-analytically & fully appreciate how data science methods can support business decision-making Understand how data science fits in your organization
- & how you can use it for competitive advantage Treat data as a business asset that requires careful investment if you're to gain real value Approach business problems data-analytically using the data-mining process to gather good data in the most appropriate way Learn general concepts for actually extracting knowledge from data Apply data science principles when interviewing data science job candidates