As a young man Ed Catmull had a dream to make the world's first computer-animated movie He nurtured that dream first as a Ph D student at the University of Utah where many computer science pioneers got their start & then forged an early partnership with George Lucas that led indirectly to his founding Pixar with Steve Jobs & John Lasseter in 1986 Nine years later & against all odds Toy Story was released changing animation forever Since then Pixar has dominated the world of animation producing such beloved films as Monsters Inc Finding Nemo The Incredibles Up & WALL-E which have gone on to set box-office records & garner twenty-seven Academy Awards The joyousness of the storytelling the inventive plots the emotional authenticity In some ways Pixar movies are an object lesson in what creativity really is Now in this book Catmull reveals the ideals & techniques honed over years that have made Pixar so widely admired-and so profitable Creativity Inc is a book for managers who want to lead their employees to new heights a manual for anyone who strives for originality & the first-ever all-access trip into the nerve center of Pixar Animation Studios-into the story meetings the postmortems & the Braintrust' sessions where art is born It is at heart a book about how to build & sustain a creative culture-but it is also as Pixar co-founder & president Ed Catmull writes an expression of the ideas that I believe make the best in us possible'