A powerful & inspiring book from the founders of IDEO the award-winning design firm on unleashing the creativity that lies within each & every one of us Too often companies & individuals assume that creativity & innovation are the domain of the creative types' But two of the foremost experts in innovation design & creativity on the planet show us that each & every one of us is creative In an entertaining & inspiring narrative that draws on countless stories from their work at IDEO & with many of the world's top companies & design firms David & Tom Kelley identify the principles & strategies that will allow us to tap into our creative potential in our work lives & in our personal lives allow us to think outside the box in terms of how we approach & solve problems Creative Confidence' is a book that will help each of us be more productive & successful in our lives & in our careers