Creating a Brand Identity is a fascinating & complex challenge for the graphic designer It requires practical design skills & creative drive as well as an understanding of marketing & consumer behaviour This practical handbook is a comprehensive introduction to this multifaceted process Exercises & examples highlight the key activities undertaken by designers to create a successful brand identity including defining the audience analyzing competitors creating mood boards naming brands designing logos presenting to clients rebranding & launching the new identity Case studies throughout the book are illustrated with brand identities from around the world including a diverse range of industries
- digital media fashion advertising product design packaging retail & more