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Content Strategy At Work: Real-world Stories To Strengthen Every
Interactive Project By Margot Bloomstein (Paperback, 2012)
Content is king and the new kingmaker and your message needs to align with your model and metrics and other mumbo jumbo right? Whether you're slogging through theory or buzzwords there's no denying content strategy is coming of age But what's in it for you? And if you're not a content strategist why should you care? Because even if content strategy isn't your job content's probably your problem-and probably more than you think You or your business has a message you want to deliver right? You can deliver that message through various channels and content types from Tweets to testimonials and photo galleries galore and your audience has just as many ways of engaging with it So many ways so much content so where's the problem? That is the problem And you can measure it in time creativity money
lost opportunity and the sobs you hear equally from creative directors project managers and search engine marketing specialists The solution is content strategy and this book offers real-world examples and approaches you can adopt no matter your role on the team Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine MINI Icebreaker and more Content Strategy at Work is a book for designers information architects copywriters project managers and anyone who works with visual or verbal content It discusses how you can communicate and forge a plan that will enable you your company or your client get that message across and foster better user experiences
lost opportunity and the sobs you hear equally from creative directors project managers and search engine marketing specialists The solution is content strategy and this book offers real-world examples and approaches you can adopt no matter your role on the team Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine MINI Icebreaker and more Content Strategy at Work is a book for designers information architects copywriters project managers and anyone who works with visual or verbal content It discusses how you can communicate and forge a plan that will enable you your company or your client get that message across and foster better user experiences
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