Robert M Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation & an emphasis on practicality in this leading strategy text In this new edition several topics have increased emphasis including platform-based competition & 'ecosystems' of related industries; the role of strategy making processespractices; mergers acquisitions & alliances; & additional emphasis on strategy implementation Cases are completely updated to include companies which are prominent in the business press & well known to students (eg Amazon Tesla Tough Mudder Tata Group Samsung) Contemporary Strategy Analysis Text & Cases 9th Edition combines the text with an updated collection of 20 case studies It is suitable for both MBA & advanced undergraduate students