
CONTEMPORARY MARKETING Seventeenth Edition is the proven premier teaching & learning resource for foundational marketing courses The authors provide thorough coverage of essential marketing principles exploring all components of the marketing mix & providing practical guidance to help students prepare for successful marketing careers This trusted text continues to grow stronger with each groundbreaking new edition preserving what has made previous editions perennial best-sellers while adding innovative new features & up-to-date information on current trends topics research & best practices in this ever-evolving field Because it is so technologically advanced student-friendly instructor-supported & more relevant than ever CONTEMPORARY MARKETING Seventeenth Edition remains in a class by itself