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Consumer Behaviour

Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour the new edition now features increased coverage of social media digital consumption and up-to-date marketing practice Written from a European perspective international in its scope and with an array of global international examples and cases from a variety of geographic locations and different industry sectors threaded throughout the text students' understanding and retention of the subject is encouraged through innovative learning features including how to impress your examiner' boxes - ideas and tips for what an examiner may be looking for to help students get the best possible grades in their
assessments consumer behaviour in action' boxes - focus on consumer decisions allowing students to focus on the applications of the concepts and theories underpinning the motivations of consumers - something they are likely to do in their future careers as marketers challenging the status quo' boxes - encouraging students to think outside the box think critically and exercise their problem solving skills The book is complemented by a companion website featuring a range of tools and resources for lecturers and students including PowerPoint slides multiple choice questions case studies interactive glossary flashcards multimedia links and selected author videos to make the examples in each chapter come to life Suitable for Undergraduate students with little or no background knowledge of
consumer behaviour
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Product Description

Praised for its no nonsense approach to engaging students & conveying key learning outcomes & for striking a good balance between sociological & psychological aspects of consumer behaviour the new edition now features increased coverage of social media digital consumption & up-to-date marketing practice Written from a European perspective international in its scope & with an array of global international examples & cases from a variety of geographic locations & different industry sectors threaded throughout the text students' understanding & retention of the subject is encouraged through innovative learning features including how to impress your examiner' boxes
- ideas & tips for what an examiner may be looking for to help students get the best possible grades in their assessments consumer behaviour in action' boxes
- focus on consumer decisions allowing students to focus on the applications of the concepts & theories underpinning the motivations of consumers
- something they are likely to do in their future careers as marketers challenging the status quo' boxes
- encouraging students to think outside the box think critically & exercise their problem solving skills The book is complemented by a companion website featuring a range of tools & resources for lecturers & students including Power Point slides multiple choice questions case studies interactive glossary flashcards multimedia links & selected author videos to make the examples in each chapter come to life Suitable for Undergraduate students with little or no background knowledge of consumer behaviour

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Jargon Buster

Digital - A system that uses only 0s and 1s to transmit data
Students - A group of humans who are still in full time education
Date - A day on a calendar
Date - A social activity whith a current or potential partner
Key - A physical or virtual device or code used for opening something
Interactive - Interaction can take place between a person and a device
Exercise - working a bodies muscles and organs.
Learning - Educating and growing in intelligence.
Balance - Something that is evenly weighted to keep something upright.
Innovative - An idea that shows new method and ways of thinking, an original design.

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Page Updated: 2022-04-14 12:22:47

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