Praised for its no nonsense approach to engaging students & conveying key learning outcomes & for striking a good balance between sociological & psychological aspects of consumer behaviour the new edition now features increased coverage of social media digital consumption & up-to-date marketing practice Written from a European perspective international in its scope & with an array of global international examples & cases from a variety of geographic locations & different industry sectors threaded throughout the text students' understanding & retention of the subject is encouraged through innovative learning features including how to impress your examiner' boxes
- ideas & tips for what an examiner may be looking for to help students get the best possible grades in their assessments consumer behaviour in action' boxes
- focus on consumer decisions allowing students to focus on the applications of the concepts & theories underpinning the motivations of consumers
- something they are likely to do in their future careers as marketers challenging the status quo' boxes
- encouraging students to think outside the box think critically & exercise their problem solving skills The book is complemented by a companion website featuring a range of tools & resources for lecturers & students including Power Point slides multiple choice questions case studies interactive glossary flashcards multimedia links & selected author videos to make the examples in each chapter come to life Suitable for Undergraduate students with little or no background knowledge of consumer behaviour