In Conducting Focus Groups Caroline J Oates & Panayiota J Alevizou explain what is involved in conducting focus groups outlining their main features use in research their design & the kind of rich qualitative data they facilitate A step-by-step guides using practical examples show how you can successfully use focus groups to address your own research question Ideal for Business & Management students reading for a Master's degree each book in the series may also serve as reference books for doctoral students & faculty members interested in the method Part of SAGE's Mastering Business Research Methods conceived & edited by Bill Lee Mark N K Saunders & Vadake K Narayanan & designed to support researchers by providing in-depth & practical guidance on using a chosen method of data collection or analysis Watch the editors introduce the Mastering Business Research Methods series