The foremost authority on innovation & growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products & services customers not only want to buy but are willing to pay premium prices for How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit & miss? Harvard Business School professor Clayton Christensen has the answer A generation ago Christensen revolutionized business with his groundbreaking theory of disruptive innovation Now he goes further offering powerful new insights After years of research Christensen has come to one critical conclusion our long held maxim-that understanding the customer is the crux of innovation-is wrong Customers don't buy products or services; they hire them to do a job Understanding customers does not drive innovation success he argues Understanding customer jobs does The Jobs to Be Done approach can be seen in some of the world's most respected companies & fast-growing startups including Amazon Intuit Uber Airbnb & Chobani yogurt to name just a few But this book is not about celebrating these successes-it's about predicting new ones Christensen contends that by understanding what causes customers to hire a product or service any business can improve its innovation track record creating products that customers not only want to hire but that they'll pay premium prices to bring into their lives Jobs theory offers new hope for growth to companies frustrated by their hit & miss efforts This book carefully lays down Christensen's provocative framework providing a comprehensive explanation of the theory & why it is predictive how to use it in the real world-and most importantly how not to squander the insights it provides ...

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Whish & Bailey's Competition Law is the definitive textbook on this subject The authors explain the purpose of competition policy introduce the reader to key concepts & techniques in competition law & provide insights into the numerous different issues that arise when analysing market behaviour Describing the law in its economic & market context they particularly consider the competition law implications of business phenomena including distribution agreements licences of intellectual property rights cartels joint ventures & mergers The book assimilates a wide variety of resources including judgments decisions guidelines & periodical literature An authoritative treatment of competition law is paired with an easy-to-follow writing style to make this book a comprehensive guide to the subject regularly used in universities law firms economic consultancies competition authorities & courts Clear detailed & analytical this is an unparalleled guide & st&-alone resource on competition law ...

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Complete Advanced provides thorough preparation for the revised 2015 Cambridge English Advanced (CAE) exam It provides comprehensive language development integrated with exam-task familiarisation There are exercises to help students avoid the typical mistakes that real exam candidates make This topic-based course covers every part of the exam in detail ensuring that students are fully equipped to tackle each part of every paper Exam information & Exam advice is offered throughout culminating in Exam round-up sections which check that candidates know how to approach each paper The accompanying CD-ROM enables students to work at their own pace A Testbank access code for four online Cambridge English Advanced practice tests is included with this Student's Book ...

Complete Advanced provides thorough preparation for the revised 2015 Cambridge English Advanced (CAE) exam The Student's Book without answers fully prepares students to tackle each part of every exam paper Unique grammar & vocabulary exercises train students to avoid common mistakes Exam information & advice boxes explain the requirements of the exam Vocabulary & Grammar reviews every two units track progress Speaking & Writing references focus on key skills required for the exam The CD-ROM supports mixed ability classes focusing on students' own particular areas of difficulty Class Audio CDs available separately contain the recordings for the listening exercises A full practice test is available online for teachers to access ...

Complete Advanced provides thorough preparation for the revised 2015 Cambridge English Advanced (CAE) exam ...

Complete Advanced provides thorough preparation for the revised 2015 Cambridge English Advanced (CAE) exam This Workbook with answers consolidates & extends the language & exam skills covered in the Complete Advanced Student's Book Second edition The Audio CD provides all the audio material for the Workbook listening activities The Workbook audio is also available online as Mp 3 files A Workbook without answers is also available separately ...

Complete Advanced provides thorough preparation for the revised 2015 Cambridge English Advanced (CAE) exam This Workbook without answers consolidates & extends the language & exam skills covered in the Complete Advanced Student's Book Second edition The Audio CD provides all the audio material for the Workbook listening activities The Workbook audio is also available online as Mp 3 files A Workbook with answers is also available separately ...