Everyone wants to be more creative Being creative makes life more fun & interesting But many believe the common misconception that creativity is something you are born with & others can only envy In Change Your Mind Rod Judkins reveals that creative' people are no more creative than the rest of us Rather their gift is that they believe they are creative & because of this they are Many of these people lack traditional artistic abilities (Francis Bacon couldn't draw so he didn't; Andy Warhol couldn't paint so he didn't) but that doesn't stop them This self-belief accounts for 90 per cent of their success Creativity is a skill that everyone can learn & benefit from whether you're trying to start your own business write music come up with new ideas at work or just change your way of looking at the world Follow theses 57 insider tips which include nuggets of wisdom such as the importance of focus why you should never wait for inspiration & how you should always turn a failure into success With real-life insights into the minds of writers artists & musicians from Picasso to Paul Mc Cartney Change Your Mind will unlock the creative genius you always knew you were